HR.com Hosts Annual Recruitment Survey, Advisory Board Named for HR.com Institute for HR - RPO Certification Program

Troy, MI (PRWEB) February 10, 2011

The RPO practice of KellyOCG, the outsourcing and consulting group of Kelly Services, Inc., has launched its annual recruitment survey, results of which will be published in a second quarter report. KellyOCG has partnered with HROA and HR.com on the survey, which is hosted by HR.com and can be accessed by clicking here: KellyOCG 4th Annual Recruitment Survey.

"Our annual recruitment survey allows Kelly to review trends, metrics and needs in HR talent acquisition and to determine how outsourcing may be utilized in companies across the globe," said D. Zachary Misko, global director of KellyOCG. "The Global RPO Report contains current and useful information for HR professionals while helping KellyOCG to better understand and meet the needs of clients."

In addition to hosting the RPO survey, HR.com, recently announced their Advisory Board for the Institute for Human Resources - Recruitment Process Outsourcing Certification Program, launching February 14 - 15. KellyOCG's Misko has been appointed to the board.

"More and more firms are turning to their traditional staffing partners for RPO services as the economy rebounds," said Debbie McGrath, chief executive officer, HR.com. "The addition of Zachary Misko to our Advisory Board will keep content, and trends, relevant for people talking RPO certification as well as help us better understand global RPO trends."

The ultimate goal of the Recruitment Process Outsourcing program is to provide certification and accreditations to industry professionals who are interested in advancing their career, obtaining deep domain expertise, valuable hands-on experience and knowledge that will enable them to make measurable improvements in their workplaces with respect to recruitment and managing RPO service providers.

About HR.com

HR.com is in business to help build great companies by connecting them to the knowledge and resources they need to effectively manage the people side of business. As the largest social network and online community of HR executives, HR.com provides thousands of worldwide embers with easy access to shared knowledge on best practices, trends, and industry news in order to help them develop their most important asset - their people.

About HROA

The HROA is the only professional membership association committed to promoting the advancement of human resources transformation in complex organizations. The mission of the HROA is to support the Human Resources Outsourcing industry (HRO) through education, advocacy and the promotion of best practices. As a membership organization, HROA provides online and offline networking, best practices and independent commentary on the evolution of HR transformation. For more information visit: http://www.hroa.org.

About KellyOCG

KellyOCG is a global leader in innovative talent management solutions in the areas of Recruitment Process Outsourcing (RPO), Business Process Outsourcing (BPO), Human Resources Consulting, Career Transition and Organizational Effectiveness, Consulting, Executive Search and Contingent Workforce Outsourcing (CWO), which includes Independent Contractor Solutions. Further information about KellyOCG may be found at http://www.kellyocg.com.

MEDIA CONTACTS:

Jane Stehney, Kelly Services, Inc.

248/244-5630

stehnja(at)kellyservices(dot)com

Debbie McGrath, HR.com

877-472-6648

DMcGrath(at)hr(dot)com

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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More Org Domains Press Releases

Solve Media Launches 'Solve Media Insights' Survey Technology

New York, NY (PRWEB) April 29, 2011

Solve Media, the TYPE-IN advertising company, today launched Solve Media Insights, a new feature integrated into its flagship TYPE-IN advertising platform that offers efficient, in-unit survey capabilities for type-in ads. Solve Media Insights allows advertisers to survey consumer interactions with CAPTCHA ads in order to measure how effectively consumers remember the key brand messages they have typed in. Top brands such as Toyota have already used Solve Media Insights to provide fast and reliable brand lift metrics for their TYPE-IN advertising campaigns. Results are tabulated and validated by comScore AdEffx as a tool for measuring campaign performance.

Solve Media Insights uses a link inside of a TYPE-IN ad unit to recruit survey respondents on an opt-in basis. This methodology produces an average of ten (10x) times the survey respondents in a fraction of the time, compared to the industry average. TYPE-IN ads replace the distorted words, numbers and phrases typically used for puzzle-based CAPTCHA authentication systems with a logo or video, a brand message in quotes and an input box. Those who viewed the TYPE-IN ad and elected to take the survey comprised the exposed group, while individuals who were not exposed to the TYPE-IN ad and opted into the survey comprised the control group. The resulting differences in survey responses illustrate the impact of TYPE-IN advertising on consumers ability to recall brand messages online. Individual campaign results are consistent with recently published research in the International Journal of Integrated Marketing Communications, which found that type-in ads produced double the amount of brand recall and 12 times the message recall of standard banner advertisements.

As more brand advertisers run type-in ads as a part of their online advertising campaigns, they are looking for a way to measure the value of this ad platform, said Erin Hunter, executive vice president at comScore. We are pleased that AdEffx can help Solve Media provide a powerful, unobtrusive way to validate message impact and consumer recall of type-in ads for the industry.

Toyota used Solve Media Insights to measure the effectiveness of its January 2011 campaign about Toyota Care, the companys complimentary maintenance plan with 24-hour roadside assistance. Toyota designed a survey question about the Toyota Care program and five potential survey answers around the brand message. The survey was then served by Solve Media to nearly 2,000 respondents who opted-in to it. Of those who viewed a Toyota TYPE-IN ad during the campaign, 55 percent correctly chose Toyota Care as Toyotas complimentary maintenance program, compared to just 40 percent of those who did not view the ad.

Our Toyota Care program is an important component of the Toyota brand, and we believe that Solve Medias TYPE-IN ad platform provided a strong online advertising vehicle to ensure consumers engaged with our ad and remembered our message, said Kim Kyaw, senior media strategist for Toyota.

Ari Jacoby, CEO of Solve Media added: Solve Media Insights enable advertisers to get concrete, actionable data that demonstrates the effectiveness of the TYPE-IN platform in getting consumers to interact with and recall a brand message. In addition to the academic research that supports the performance of TYPE-INs, our partnership with comScore provides advertisers with campaign-specific performance metrics that prove TYPE-IN ads positively impact brand message recall. This makes it easy for media buyers to justify TYPE-IN campaign spends.

ABOUT SOLVE MEDIA

Solve Media was founded by veteran entrepreneurs and technologists focused on innovative Internet advertising solutions. The Companys proprietary online advertising system, the TYPE-IN was designed to create new and highly effective opportunities for brands to advertise online. The system leverages CAPTCHA authentication for brand messaging to bring unprecedented consumer engagement. With the solution, Solve Media: guarantees brand message delivery and increases recall rates and return on investment for advertisers; creates new revenue opportunities for publishers; and simplifies the authentication process for consumers. Backed by First Round Capital, New Atlantic Ventures, AOL Ventures and prominent angel investors, Solve Media is based in New York City and Philadelphia. http://www.solvemedia.com/

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